There's a way to mix business and pleasure,
digitally speaking.
Buy two computers, one for managing the
books, writing letters and e-mail. Then, buy another
computer for managing media.
All businesses — from truck driving to road
building to beekeeping — can gain from the efficiencies of a
digital work environment.
It can come in ways like using digital
photos to record and show others the daily progress of
projects, audio recording the sounds of the environment or
digital ways to present the business or service.
With a little creativity and digital
know-how, a businessperson can get around the limits of
time, space and geography.
For example, a friend of mine recently sold
a car on eBay.
In addition to taking plenty of pictures for
the eBay ad, he offered callers to take a virtual ride with
him.
He took his speaker-equipped cell phone,
started up the car and drove around a couple of blocks.
The potential buyer could hear that the
engine ran smoothly, the brakes didn't squeal and the
transmission was nice and tight.
The next time he sells a car, he plans to
use his camcorder to record a virtual test drive and make it
available for everyone who reads his ad. For sure,
the digital content will help buyers feel more confident
about purchasing a car they haven't seen firsthand.
When I think of digital content, however, it
reminds me that a regular lone PC is not the right tool.
Sitting in a cramped home office with gobs
of e-mail, spreadsheets and documents is not the right
scenario to set up a digital universe. It takes a PC with
extra kick to conquer the digital world, and the family room
is usually a better location.
Enter Gateway with its new line of digital —
and very fun — products. Gateway's 901 Family Room Media
Center, for example, is fine-tuned as a media powerhouse.
Looking more like a piece of stereo
equipment than a computer, the stackable design computer is
created to fit perfectly on top of a VCR or stereo. It comes
with Microsoft Windows XP Media Center Edition 2004 and a
super-sized hard drive — mine has 250 gigabytes.
The Family Room Media Center also comes with
a personal video recorder that lets you record TV shows and
watch them on your schedule.
To power the media center, you need the
remote control unit and the integrated wireless keyboard and
mouse. The mouse uses a new motion-sensing technology that
lets you control it with natural hand movements.
From the comfort of an easy chair, you can
watch video, TV, play digital music, watch digital video,
surf the Internet, arrange digital photos and play or record
DVDs.
Add a few more features with Gateway
wireless entertainment products for the connected home. A
new Wireless Connected DVD player, the ADC-320, and the
Connected Home Theater system will become the first home
theater system that can play digital media streamed from a
nearby PC.
Who knows, the next time my friend sells
something on eBay, he might just have a full multimedia
production to support it.