IN today's info-driven world, there's a
talent emerging among workers that I call "getting smarter
faster."
It's what you know and how fast it takes you
to learn it.
In fact, when my kids were younger and asked
me a question, they'd wait less than a nanosecond before
saying, "I know, we should look it up on the Internet."
Learning through Internet search engines and
other Web resources is a great equalizer. It doesn't matter
if you work for a large or small company or if you have
access to thousands or just one computer.
Pick your partner — Google, Yahoo, Excite,
Lycos, or Mamma.com, the mother of all search engines — and
within seconds you zip through millions of pages on the Web.
But, this is no secret. The folks at Nielsen
NetRatings say that 115 million Americans, or 39 percent of
the population, already use them.
Ah, but the speed and quality of the search
differ greatly. Most people need a little help getting the
best out of search engines.
The University of California at Berkley has
a great online course for mastering the search. The tutorial
has been the most heavily used and linked tutorial on Web
searching that exists anywhere in the world. Its URL is
www.lib.berkeley.edu/TeachingLib/Guides/Internet/About.html.
According to the tutorial, Google,
www.google.com, is the best place to start a search. For a
second opinion, others like Teoma, www.teoma.com, which is a
part of Ask Jeeves, or the meta-searcher Vivisimo,
vivisimo.com.
It also takes a little practice forming the
words for your search. If you want to know the latest about
computer mouse technology, simply making "mouse" the search
term will get tens of thousands of hits with information
about a furry rodent as well as a computer interface device.
The trick is using the correct combination of words to home
in on your topic and weed out off-topic search returns.
While general search engines are a great
place to start, it also helps to dig into industry-specific
sites.
Many trade organizations and magazines help
to focus on the details of a topic.
Future technology promises to make searching
even easier. In one camp, search agents will monitor your
general topics and store them. In this case, the agent will
know that if you use the term "mouse," the type you are
referring to is for a computer.
IBM has started a project called Web
Fountain that reads text and uses natural language
algorithms to make correlations between words.
Unlike traditional search engines, Web
Fountain searches everything on the Web, including chat
rooms, and tries to understand the commentary.
Originally developed for a record company,
the Web Fountain could determine the buzz in chat rooms for
an upcoming CD and could tell what was going to be a hot
seller.
For now, search engines have caught the
interest of many. It's interesting technology for some, a
competitive edge for others, but not considered mission
critical for most. Few businesspeople feel it necessary to
search on detailed topics, clients or pressing business
issues.
I predict that soon, going anyplace or
talking to any client without a careful search could make
you appear dumb. So start your search engines.
The next step will come when wearable and
wireless technology connects with search engines. Business
smarts will likely change forever.